This makeup brand is considered to be “Brand Positioning of Makeup for all ages, all races,” and all skin types. MAC was invented specifically for the achieved look wanted of fashion models in certain lighting conditions.
MAC has been able to advertise itself unconventionally by the company giving away its products to makeup artists who worked with celebrities. Introduction to the World of the Make- up Art Company MAC cosmetic, Makeup Art Company, is a brand of Estee Lauder and was founded in 1984. INTERNATIONAL BUSINESS ANALYSIS- M.A.C COSMETICS
